Jan 2021 to present Freelance
Jan 2018-Jan 2021 Creative Director DeVries Global PR
Pantene, Aussie, IHop, New business Thought leadership writing
April 2018 -Jan 2018 Freelance writing
August 2013-April 2018. Writer/Creative Director Grey Group
Pantene:.Pandora jewelry. Elizabeth Arden.
April 2013 -August 2013 Freelance
2007 to April 2013. Writer/Creative Director Saatchi & Saatchi NY
Responsible for developing advertising from concept through production including the following clients: -Olay (Global and US), Iams, Iraq and Afghanistan war veterans of America.
Achievements:
Created Olay’s biggest ever all-digital campaign.
Created Olay’s most successful ever integrated campaign for the launch of its Eye & Lash duo product.
Created Olay’s first and most successful mobile game for the iAd platform
beating two global digital agencies. Created the architecture and worked with Apple technologists
to develop two content-rich games. Results upon launch outperformed traditional TV advertising.
Created the agency’s first-ever pan-P&G beauty campaign.
Relaunched Olay’s biggest brand and launched several new product lines.
1990 to 2007. Group Creative Director. McCann Erickson NY.
Responsible for building teams and developing advertising from concept to final ship-to-air production. Concept creation, writing, presenting, and producing work for clients Coca-Cola, Gillette International, L’Oreal Paris, and Johnson & Johnson, Pfizer, and Sunovion. This is a specific breakdown of my time at McCann.
Writer/Group Creative Director Gillette International brands (blades and razors facial care and body care for men and women plus writing instrument brands -PaperMate and Parker pens). Created and produced campaigns for Latin America, Eastern Europe, and Asia including several brand launches.
Writer/Group Creative Director L’Oreal Paris brands (5 Hair color brands, hair care, and styling. Color cosmetics, store events, skincare and men).
Writer/Creative Director International Brands for Johnson and Johnson working on Stayfree, Band-Aid Brand, and Oral Care.
Achievements. Award-winning print campaign for Coca-Cola thousand points of light campaign against illiteracy. Several Effies for L'Oreal launches.
1987-1990
McCann Manchester in the UK Executive Creative Director of the agency and responsible for the entire agency's creative output on clients from ICI Pharmaceuticals to Greenhall Whitley Beer. Left to join InterNational Team working on Coca-Cola International brands (Coke, Sprite, Fanta) as well as the joint venture brand (Nestea).
Jan 2018-Jan 2021 Creative Director DeVries Global PR
Pantene, Aussie, IHop, New business Thought leadership writing
April 2018 -Jan 2018 Freelance writing
August 2013-April 2018. Writer/Creative Director Grey Group
Pantene:.Pandora jewelry. Elizabeth Arden.
April 2013 -August 2013 Freelance
2007 to April 2013. Writer/Creative Director Saatchi & Saatchi NY
Responsible for developing advertising from concept through production including the following clients: -Olay (Global and US), Iams, Iraq and Afghanistan war veterans of America.
Achievements:
Created Olay’s biggest ever all-digital campaign.
Created Olay’s most successful ever integrated campaign for the launch of its Eye & Lash duo product.
Created Olay’s first and most successful mobile game for the iAd platform
beating two global digital agencies. Created the architecture and worked with Apple technologists
to develop two content-rich games. Results upon launch outperformed traditional TV advertising.
Created the agency’s first-ever pan-P&G beauty campaign.
Relaunched Olay’s biggest brand and launched several new product lines.
1990 to 2007. Group Creative Director. McCann Erickson NY.
Responsible for building teams and developing advertising from concept to final ship-to-air production. Concept creation, writing, presenting, and producing work for clients Coca-Cola, Gillette International, L’Oreal Paris, and Johnson & Johnson, Pfizer, and Sunovion. This is a specific breakdown of my time at McCann.
Writer/Group Creative Director Gillette International brands (blades and razors facial care and body care for men and women plus writing instrument brands -PaperMate and Parker pens). Created and produced campaigns for Latin America, Eastern Europe, and Asia including several brand launches.
Writer/Group Creative Director L’Oreal Paris brands (5 Hair color brands, hair care, and styling. Color cosmetics, store events, skincare and men).
Writer/Creative Director International Brands for Johnson and Johnson working on Stayfree, Band-Aid Brand, and Oral Care.
Achievements. Award-winning print campaign for Coca-Cola thousand points of light campaign against illiteracy. Several Effies for L'Oreal launches.
1987-1990
McCann Manchester in the UK Executive Creative Director of the agency and responsible for the entire agency's creative output on clients from ICI Pharmaceuticals to Greenhall Whitley Beer. Left to join InterNational Team working on Coca-Cola International brands (Coke, Sprite, Fanta) as well as the joint venture brand (Nestea).